Case studies

  • Duda-Cars, Mercedes-Benz and Smart dealer
    Building and development of the “smart telemarketing” department – BDC (Business Development Center).
    Goals achieved:
    1 / minimizing the number of missed phone calls thanks to BDC and the implementation of a new telephone exchange
    2 / using the customers’ sales history for new forms of communication and; result, increasing loyalty and sales levels, thanks to the creation of the original Contact Matrix
  • V-Motors, Volvo dealer
    External BDC service.
    Goals achieved:
    1 / building an external customer service process, data analysis and reporting
    2 / acquiring and operating external databases – “cold-calling”
  • Garcarek, Mercedes-Benz dealer
    Development of the DMS system, implementation of CRM and an application for the tinsmith, service, tire warehouse or schedule work.
    Goals achieved:
    1 / significant reduction of the time needed for administrative work, thanks to new applications and reports
    2 / improvement of the salon customer service process by implementing the CRM system
  • Euro-Car, Ford dealer
    Construction of the BDC department.
    Goals achieved:
    1 / handover in a fully operational BDC department
    2 / implementation of a CRM system improving work in sales and service departments
  • Porsche Inter Auto, Porsche / Audi / VW / Skoda dealer
    Creation of a database of external leads for Porsche and Skoda brands.
    Goals achieved:
    Acquisition of several dozen “hot leads” for new cars purchase within a few weeks.
  • Citroen / DS, importer and Polish headquarters of the brand
    Acquiring non-obvious customer databases that best match the DS brand profile.
    Goals achieved:
    Providing a list of companies from travel agencies / hotels, by publishers newspapers, to clothing stores, with appropriate customer databases that can be used in marketing activities of the DS brand.
  • Eurocash, leading FMCG group in Poland
    Participation in building a pioneering CRM department for the FMCG market.
    Goals achieved:
    1 / creating processes of matching the offer based on the history of purchases and customer segmentation
    2 / development of reporting capabilities thanks to tools based on SAP
    3 / building a network of infokiosks with personalized information for  groups of customers
  • Kompania Piwowarska, leading Polish brewery
    Co-creation of a loyalty program for pubs and restaurants as well as consumer promotion.